The fastest-growing and preferred acquisition channel for over half our multichannel sellers.1
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Whether you’re new to Amazon or have been selling for years, answer three questions and we’ll suggest the right resources for your business.
I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon.
of Amazon Customers use Amazon to discover new products or brands
brands are in Brand Registry, unlocking our powerful tools
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
Our newly revised beginner's guide provides an overview of how to create a selling account, list products, fulfill customer orders, and more. Learn how to succeed with Amazon—whether you’re new to online retail or just new to the Amazon store.
Amazon customers buy roughly 7,400 products per minute from U.S. sellers. Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward profitability.
“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.”
Blink Security | Redmond, WA, US
With Fulfillment by Amazon (FBA), you store products in our fulfillment centers, and we pick, pack, ship, and deliver to customers while handling returns and customer service. New sellers can also enjoy credits for shipments into our fulfillment network as part of New Seller Incentives.
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Get discovered, increase sales, and control costs with Amazon Ads. Use cost-per-click (CPC) campaigns to showcase your products and brand, or try formats like video, audio, and devices ads. You control your bids and budget, which means you never have to overspend.
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The New Seller Guide is a set of brand, logistics, pricing, and promotional services that we recommend to sellers who are just getting started with Amazon. Sellers who adopt these services can take advantage of over $50,000 in New Seller Incentives.
Learn moreConnect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.
"We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website."
Chairwomen & Chief Brand Officer
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
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Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments. Over the last year, thousands of sellers have used the tool to maximize product listings.
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Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.
Learn moreProtect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level.
"The automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon."
Chief Legal & Administrator Officer
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
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All new sellers in the U.S. now qualify for 12 free months of 1:1 onboarding support from our account managers. Or, add a designated account manager to help you scale your business with Strategic Account Services (SAS) Core.
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Service Partner Network now offers more than 6,200 Amazon-vetted service providers and apps which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.
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Freshly Picked sells high-end shoes and accessories for babies, children and their moms to help make life a little more fun, colorful and easier.
Hope & Henry sells beautiful, high-quality, and affordable clothing using organic cotton and sharing profits with the women and men who sew them.
New Republic sells refined styles of men's footwear and accessories that incorporate unexpected twists on memorable classics at affordable prices.
The Amazon Seller app is packed with features to help you manage and grow your ecommerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
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Explore educational resources to help you learn to succeed as an Amazon selling partner.
Explore Seller University
Discover Amazon-approved third-party software partners to automate, manage, and grow your business.
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