What is Fulfillment by Amazon?

Fulfillment by Amazon (FBA) is a program that lets you outsource order fulfillment to Amazon. It’s part of a fully automated set services we call Supply Chain by Amazon. Login for FBA to send products to Amazon’s global network of fulfillment centers and offer customers free, two-day shipping through Prime. When a customer makes a purchase, Amazon fulfillment specialists can pick, pack, and ship the order. We can also provide customer service and process returns for those orders.

Learn more about ecommerce fulfillment

Shipping with FBA costs 30% less per unit than standard shipping options offered by major U.S. carriers and 70% less per unit than their premium options comparable to FBA.

Use FBA to deliver orders with the speed and reliability customers love. That can help you increase sales and repeat purchases.

Our network includes hundreds of fulfillment centers worldwide and can help you reach customers around the globe.

Instead of spending time processing orders, handling customer inquiries, and managing returns, use FBA to focus on developing products and delighting customers.

New Seller Incentives

Get shipping credits, free storage, and more

You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:

$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
$200 credit towards fulfillment costs when you use Amazon Global Logistics
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program

Learn more

How FBA works

Amazon FBA can help decrease fulfillment headaches as you scale your business.

Step 1

Set up FBA

Create your Amazon selling account, and login to Seller Central to set up FBA. You can review FBA costs and get an estimate for each product you want to enroll in the program.

Step 2

Create product listings

Once you add products to the Amazon catalog, specify FBA inventory.

Step 3

Prepare products

Prepare the products for safe and secure transportation to a fulfillment center, according to Amazon packing guidelines and shipping and routing requirements.

Step 4

Ship products to Amazon

Create a shipping plan, print Amazon shipment ID labels, and send shipments to Amazon fulfillment centers. Learn more about sending inventory to Amazon.

Once Amazon receives products at the fulfillment center, the items are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders.

Marcia Asuncion Ricchiuti

Kahili Creations

As long as I have my tools and materials, I can depend on FBA to keep my income constant.

Did you know?

Amazon Warehousing and Distribution (AWD) may lower your FBA costs

AWD is a low-cost bulk storage solution for your inventory that distributes to the Amazon store and other distribution channels.

Ship to AWD to get:

Simple, pay-as-you-go pricing with no additional costs for the holiday season
No separate charge for the FBA inbound placement service, which is covered by AWD pricing
Auto-replenishment to maintain the right FBA inventory levels and avoid FBA capacity limits

Learn more about AWD

FBA costs

Costs for FBA depend on the products you sell and the exact services you use. Compare FBA to the cost of fulfilling customer orders yourself, then select the right fulfillment method for each product.

Did you know?

You can use custom packaging to lower fulfillment costs

With Ships in Product Packaging, your FBA orders are delivered in your own custom packaging—without any Amazon-added material. This reduces your fulfillment costs and can help lower your carbon footprint.

Learn more about Shipping in Product Packaging

FBA inventory management

Use the tools in your seller account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfillment centers.

Learn more about inventory management

Inventory Performance Dashboard
Manage excess inventory
Track inventory age
Fix stranded inventory
Restock inventory

Inventory Performance Dashboard

Your I nventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage costs and limit your ability to send more inventory.

Learn more about protecting your brand

Manage excess inventory

Optimize your inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage costs, opportunities to drive sales, and suggestions to help improve returns on your inventory.

Track inventory age

Improve sell-through rates and avoid additional costs for aged inventory. Use Inventory Age tools to understand how much inventory you’re holding, and see how long it’s been in fulfillment centers.

Fix stranded inventory

Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfillment centers without an associated active listing, it’s not available for purchase.

Restock inventory

Maintaining your FBA inventory at the right level is key to offering fast delivery to Prime customers. Amazon’s free tools on Seller Central can help you:

Get more one day and same day orders
Reduce out-of-stocks
Protect your sales rank
Minimize excess inventory

The tools offer recommendations based on your sales history, demand forecast and seasonality, and your inputs to help you determine how much inventory to send and when to send it. They are free to use, and directly integrated into Seller Central’s shipment creation workflow.

Download the Amazon FBA restock guide

Amazon FBA: Fulfillment services for your ecommerce business